Ripple effect of tourism dollars in the Sapa communities

Community development and community support is the foundation of the CBT project. What started out as an idea to help get tourists to stay the night in a village has quickly developed into a trickle down effect that economically impacts more than just the homestay operators.

The project helps maintain critical capacity building momentum so that the benefits of increased tourist visitation are distributed widely in the villages and throughout the region.

During our most recent project trip this past August, the CBT team travelled to Tavan for lunch. This village is one of the original villages the CBT Vietnam project worked with from 2002 - 2007. Our host, Ms. Xoi, talked  about the economic impacts our lunch had on the village. 

Each portion of our meal was connected to the village through two or more people. The rippling of our economic activities from the homestay lunch was beneficial to many within the local / regional community. Her are just some of the examples Ms. Xoi highlighted: 

• A Giay woman down the street made the tofu that we ate, while another woman grew the soy beans to produce the tofu in Ta Van as well;
• The rice wine she bought from her sister, who does not own a homestay, but supplies many business owners with traditional rice wine for their guests;
• Another Giay person had butchered the meat we were eating which came from a family that raises pigs. Many of the pigs in the neighbourhood at the product of another family that studs out the male pigs throughout the village to all of the  people who have female pigs which creates an entire animal husbandry industry.
• Ms. Xoi grows most of her own vegetables but whatever she is unable to pick from her garden she purchase in the village at one of the family-owned markets. 

The UNWTO advocates for tourism's connectivity. “As so many different activities and inputs make up the tourism product, which has a large and diversified supply chain, spending by tourists can benefit a wide range of sectors such as agriculture, handicrafts, transport, and other services. Additional rounds of spending by those people whose income is supported by tourism spread the economic benefit further (the multiplier effect)” (STEP.UNWTO.ORG).

Prior to the enhanced development of homestays and community tourism products the guides and tour companies trucked in the food for their guests. Our research suggested that the economic impacts to the community were minimal. Now with increased number homestays and the development of local services, there is an increased need to have things like food markets in town to support the local community. Each time we visit the villages we notice that the the community has found ways to develop the local supply chain to benefit the local community. 

To learn more about the CBT Vietnam project please visit our website. 

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The stars of the CBT Vietnam project

For nearly a decade I have been fortunate to be a part of a community based tourism project through Capilano University. I have worked on this transformational project in Vietnam in varying capacities and have many people to thank.

Sapa's inspiring terraced landscape.

In northern Vietnam there is a (in)famous tourist destination known as Sapa. Inspiring terraced landscape, cool climate and colourful culture is easily accessible via overnight train. For one hundred years visitors have frequented Sapa. Tourism is here to stay.

The ‘CBT Vietnam’ project emerged from a trip to Sapa by a group from Hanoi Open University (Vietnam), Capilano University(Canada) and North Island College (Canada). Dr. Geoffrey Bird led an initial five-year project supported by the Association of Canadian Community Colleges. The project focused on skills-based training in the villages of Tavan and Taphin. Volunteer students and faculty from partner schools developed and delivered training primarily to local women. The goal was to create new opportunities for employment, develop a more sustainable form of tourism, and increase quality of life.

I was a student volunteer on the project who was changed by the experience. In fact, I took a leave from my studies and moved to Vietnam to travel and work in tourism. I was inspired.

Speaking with Khu in Lao Chai.

Two years after the project had completed I visited Taphin village and some of the locals. We discussed the idea of another project. Planning, entrepreneurship, network building, collective marketing and mutually beneficial partnerships were themes that would eventually lead to a series of projects generously supported by the PATA Foundation. The projects continue to bring Vietnamese and Canadian volunteer students together in the delivery of community tourism learning programs.

Some of the stars: Taryn, Stephanie, Jase and Kyle.

My current role as a project lead, and the successes it brings, is the product of the hard work of many. I am thankful for those who have continued to selflessly put forth their time and effort. Instructors and Deans, Stephanie Wells, Jen Reilly, Kim McLeod, Dr. Chris Bottrill, Casey Dorin, Ms. Ngoc Anh and Ms. Que have been instrumental in making these projects happen. The countless students that have been on the CBT Vietnam project are the heroes and heroines. Our stars. In the field they have excelled. They have been the energy and the true grit of the project. 

In a training workshop. Ms. Ly Man May is pictured second from the left. 

But the people that deserve the most appreciation are those from the villages. They have inspired us all. Tearful goodbyes when we depart from a project trip are testament that we are more than partners in the experience. This community development project is not an ‘us’ and ‘them’ case study. People like Ms. Ly Man May in Taphin, Ms. Soi in Tavan and Ms. Mai in Lao Chai are some of the individuals that deserve all the credit. These resilient, thoughtful women have trusted and welcomed us into their homes. 

When you go to Sapa you might have the opportunity to stay with some of these women. Learn from them like we have, and when you leave, be sure to thank them in their language.

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One Month Countdown!

One month countdown before the CBT Vietnam Team from Cap U board the plane to Vietnam! 

When the Capilano University team met last week our arms were just recovering from the visit to the travel clinic. Now with the shots out of the way and the rest of the necessary preparations from our checklists nearly completed we went full speed ahead with completing the itinerary.

The itinerary is packed full of things including; gathering supplies in Hanoi with the help from Hanoi Open University student volunteers and funding from PATA, riding a motorcycle to Tavan with a stop in Lao Chai, continuing with the CBT Vietnam project planning and building strong relationships with the Black H'mong communities in Lao Chai, taking the night train to Sapa where we will spend the week before we host the ladies of Ta Phin back on the night train to meet with tour operators in Hanoi. We also have an exciting pottery crafting experience planned in Ba Trang village, for these amazing women, that will ensure they return to their own village inspired with a special self made souvenir in hand.

Let us not forget that we have planned many meetings including community meetings and meetings with the Sapa Government, tour operators, teachers, and follow up meetings with the homestay owners and village CBT Management Board Members.

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